Ethos Photographers are a team of award winning photographers based in Wales, working throughout the UK specializing in people, location and food photography.

Mummified Teddybear? April fools!



Where you fooled by this April fools day fool?

Ethos Photographers were responsible for this practical joke on Aprils fools day. A client approached us with this idea which we thought was great fun. After commissioning a prop stylist to make the mummified Teddy Bear we photographed and placed the story to the national print media and secured an exclusive with to The Daily Express!

Visit Wales! new video

We’ve just finished a great commission to make a short film for “Visit Wales”.

We spent 48 hours in North Wales shooting all sorts of various scenarios for this beautiful campaign.

Please have a look, share and tell all your friends!

WRU Brains Advertising Campaign

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A few months ago Ethos Photographers went to a secret location to photograph many of the Welsh Rugby team for the Welsh Rugby Union. Some of these images are now going to be used for a Brains SA advertising campaign.

The clever ‘Four National Icons’ creative features Welsh rugby legends Sam Warburton, Alun Wyn Jones and Leigh Halfpenny alongside a pint of Brains, the fourth icon.

The campaign will run across 48 sheets and bus backs in Wales. In addition four of Brains’ city centre pubs in Cardiff have been fronted with large format banners, including The City Arms which is located directly across the stadium.

Campaign for Christmas Russian Ballet Festival 2013

In December 2013 Ethos Photographers had the pleasure of photographing Maria Klyueva as Sleeping Beauty in the Bachelor Room in Cardiff Castle for the launch of the Christmas Russian Ballet Festival. Featuring many of Russia’s world-class dancers from both The Russian National Ballet and the Russian State Ballet of Siberia.  With performances of The Nutcracker at St David’s Hall followed by Sleeping Beauty and Swan Lake over the Christmas period.






© Ethos Photos

What a way to finish 2013!

Christmas card 2

© Ethos Photos Merry Christmas and a Happy New Year from all the staff at Ethos!

Awards Nomination

We were pleased to learn this week that our photography for “Time for change” Wales Ad Camapign, has been shortlisted in the  “Best Communication” category in the Wales Council for Voluntary Action awards here at

Here are the images that made it all happen…

J9903 Time to Change 6 Sheet v3.indd

J9903 Time to Change 6 Sheet v3.indd

J9903 Time to Change 48 Sheets v3.indd

© Ethos Photos


Check out limegreentangerine’s website here at…

The Superheroes of Mental Health

This month we were commissioned to photograph “Time to Change Wales” advertising campaign for metal health awareness in Wales. The strap line was….

“You don’t have to be a superhero to talk about mental health. Be extraordinary by just being a friend.”

The client wanted the whole shoot in one location. After much searching we settled on Club Ifor Bach, a nightclub in Cardiff where we could build three different set environments – a cafe, living room and bar! Quite a challenge, one of the biggest being turning this chill out room into a living room.

13.09.10-Superhero-_MG_6953 BTS© Ethos Photos

With a lot of pre-production and some excellent work from prop stylist Angela and Paul our set builder we were able to turn a dark room in a nightclub club into a homely stylish living room.

13.09.10-Superhero 0282 1 flat with head

© Ethos Photos

Find out more at:

Please head over to the time for change website and have a look at the great work the team is doing for mental health in Wales.


Check out limegreentangerine’s website here at…

On Holiday with Cerys Matthews.

This week we were lucky enough to photograph Cerys Matthews, musician, radio presenter and ex lead singer of Welsh Rock band, Catatonia.

We were commissioned to photograph Cerys and her friends on a barge holiday in North Wales. The job was to shoot in a documentary style, to try to get some natural photographs of the group just having a bit of fun on a weekend away.

We arrived quite early to find them making breakfast on the banks of the canal, the day was very chilled and everyone had fun, finishing with a welcome pint at the local pub!

CERYSMATTHEWS063 1-2© Ethos Photos

“yes, I Bounce” Sunbounce reflectors

Anyone who knows or uses the Sunbounce reflectors will know their advertising campaign “yes, I Bounce”  where pro photographers show us different ways they use their reflector/sunswatter etc.

If you have never tried them they are great, no other reflector we have found yet has the same quality of light they really are a sun bounce as the name suggests

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© Ethos Photos

Well, we have found a new and inventive way of using them!  After nearly flying off many high mountains doing walking and climbing shoots, on a recent shoot at Bala Lake in North Wales we realised its original intended purpose – WIND SURFING!!! Ollie gave it a go!!


© Ethos Photos

Lifestyle photography at Cardiff Castle

This month we have all been working flat out, with shoots across the UK from Newcastle to London and Cardiff to North Wales!

We had fun shooting this lifestyle photography for “Visit Wales” slightly closer to home, at the magical setting of Cardiff Castle.

The sun popped out, which made all the difference and we got some lovely pictures …


-CARDIFF_CASTLE0316 tripdic


© Ethos Photos

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