We’ve just finished a great commission to make a short film for “Visit Wales”.
We spent 48 hours in North Wales shooting all sorts of various scenarios for this beautiful campaign.
Please have a look, share and tell all your friends!
A few months ago Ethos Photographers went to a secret location to photograph many of the Welsh Rugby team for the Welsh Rugby Union. Some of these images are now going to be used for a Brains SA advertising campaign.
The clever ‘Four National Icons’ creative features Welsh rugby legends Sam Warburton, Alun Wyn Jones and Leigh Halfpenny alongside a pint of Brains, the fourth icon.
The campaign will run across 48 sheets and bus backs in Wales. In addition four of Brains’ city centre pubs in Cardiff have been fronted with large format banners, including The City Arms which is located directly across the stadium.
We were pleased to learn this week that our photography for “Time for change” Wales Ad Camapign, has been shortlisted in the “Best Communication” category in the Wales Council for Voluntary Action awards here at
Here are the images that made it all happen…
© Ethos Photos
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This month we were commissioned to photograph “Time to Change Wales” advertising campaign for metal health awareness in Wales. The strap line was….
“You don’t have to be a superhero to talk about mental health. Be extraordinary by just being a friend.”
The client wanted the whole shoot in one location. After much searching we settled on Club Ifor Bach, a nightclub in Cardiff where we could build three different set environments – a cafe, living room and bar! Quite a challenge, one of the biggest being turning this chill out room into a living room.
© Ethos Photos
With a lot of pre-production and some excellent work from prop stylist Angela and Paul our set builder we were able to turn a dark room in a nightclub club into a homely stylish living room.
© Ethos Photos
Find out more at: http://www.timetochangewales.org.uk/en/
Please head over to the time for change website and have a look at the great work the team is doing for mental health in Wales.
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Anyone who knows or uses the Sunbounce reflectors will know their advertising campaign “yes, I Bounce” where pro photographers show us different ways they use their reflector/sunswatter etc.
If you have never tried them they are great, no other reflector we have found yet has the same quality of light they really are a sun bounce as the name suggests
© Ethos Photos
Well, we have found a new and inventive way of using them! After nearly flying off many high mountains doing walking and climbing shoots, on a recent shoot at Bala Lake in North Wales we realised its original intended purpose – WIND SURFING!!! Ollie gave it a go!!
© Ethos Photos
© Ethos Photos
We’ve put together a short retouching video from a shoot we did a while ago to highlight the importance and scope creative retouching can add to a final image. The campaign was for Brains, a Welsh beer company based in Cardiff. It was used on 48 sheet billboards around Cardiff to launch and advertise their new lighter lager range Brains 45.
It was always going to be a complicated retouch, using four different frames in order to get the desired effect. One of the first obstacles was the client wanted a very specific van featured which unfortunately didint have any of the required branding on. Secondly an important element to the client was to feature the Millennium Stadium and after a recce we settled on one of the busiest roads in Cardiff, right next to the bus and train station and in center of the city!
The final retouch had to brand the van, turning it from white to red and then add the branding, include a different sky, light trails and some work lightening the stadium, but the final result speaks for itself.
© Ethos Photos
