Ethos Photographers are a team of award winning photographers based in Wales, working throughout the UK specializing in people, location and food photography.

Category: Commercial

Visit Wales! new video

We’ve just finished a great commission to make a short film for “Visit Wales”.

We spent 48 hours in North Wales shooting all sorts of various scenarios for this beautiful campaign.

Please have a look, share and tell all your friends!

WRU Brains Advertising Campaign

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A few months ago Ethos Photographers went to a secret location to photograph many of the Welsh Rugby team for the Welsh Rugby Union. Some of these images are now going to be used for a Brains SA advertising campaign.

The clever ‘Four National Icons’ creative features Welsh rugby legends Sam Warburton, Alun Wyn Jones and Leigh Halfpenny alongside a pint of Brains, the fourth icon.

The campaign will run across 48 sheets and bus backs in Wales. In addition four of Brains’ city centre pubs in Cardiff have been fronted with large format banners, including The City Arms which is located directly across the stadium.

“yes, I Bounce” Sunbounce reflectors

Anyone who knows or uses the Sunbounce reflectors will know their advertising campaign “yes, I Bounce”  where pro photographers show us different ways they use their reflector/sunswatter etc.

If you have never tried them they are great, no other reflector we have found yet has the same quality of light they really are a sun bounce as the name suggests

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© Ethos Photos

Well, we have found a new and inventive way of using them!  After nearly flying off many high mountains doing walking and climbing shoots, on a recent shoot at Bala Lake in North Wales we realised its original intended purpose – WIND SURFING!!! Ollie gave it a go!!

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© Ethos Photos

Campaign Retouching

© Ethos Photos

We’ve put together a short retouching video from a shoot we did a while ago to highlight the importance and scope creative retouching can add to a final image. The campaign was for Brains, a Welsh beer company based in Cardiff. It was used on 48 sheet billboards around Cardiff to launch and advertise their new lighter lager range Brains 45.

It was always going to be a complicated retouch, using four different frames in order to get the desired effect. One of the first obstacles was the client wanted a very specific van featured which unfortunately didint have any of the required branding on. Secondly an important element to the client was to feature the Millennium Stadium and after a recce we settled on one of the busiest roads in Cardiff, right next to the bus and train station and in center of the city!

The final retouch had to brand the van, turning it from white to red and then add the branding, include a different sky, light trails and some work lightening the stadium, but the final result speaks for itself.

45AD3:Layout 1© Ethos Photos

Food Glorious Food!

One of the big jobs this year was producing the photography for the lifestyle consumer magazine of “The True Taste Awards”, a food award for Welsh producers and restaurants.

The job was incredibly varied and we literally had to photograph everything in the whole magazine there was no stock used.

This varied from portraits of producers, chefs, food trails, food festivals to full on studio food photography with prop and food stylists.

FOOD TRIPTYCH

© Ethos Photos

The guys over at “Escape to Design” did a great job on the design. The final result was great to see after many weeks of long hours, hard work and travel.

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© Ethos Photos

The PDF looks good but the magazine seems more satisfying to look at, printed on un-coated stock (basically an uncoated matte card). The overall result is a very rustic feel in keeping with the style of the magazine and clients brand guidelines.

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