Mummified Teddybear? April fools!

DAILY EXPRESS MUMMY TEDDY BEAR

 

Where you fooled by this April fools day fool?

Ethos Photographers were responsible for this practical joke on Aprils fools day. A client approached us with this idea which we thought was great fun. After commissioning a prop stylist to make the mummified Teddy Bear we photographed and placed the story to the national print media and secured an exclusive with to The Daily Express!