Ethos Photographers are a team of award winning photographers based in Wales, working throughout the UK specializing in people, location and food photography.

Campaign Retouching

© Ethos Photos

We’ve put together a short retouching video from a shoot we did a while ago to highlight the importance and scope creative retouching can add to a final image. The campaign was for Brains, a Welsh beer company based in Cardiff. It was used on 48 sheet billboards around Cardiff to launch and advertise their new lighter lager range Brains 45.

It was always going to be a complicated retouch, using four different frames in order to get the desired effect. One of the first obstacles was the client wanted a very specific van featured which unfortunately didint have any of the required branding on. Secondly an important element to the client was to feature the Millennium Stadium and after a recce we settled on one of the busiest roads in Cardiff, right next to the bus and train station and in center of the city!

The final retouch had to brand the van, turning it from white to red and then add the branding, include a different sky, light trails and some work lightening the stadium, but the final result speaks for itself.

45AD3:Layout 1© Ethos Photos

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RWCMD Prospectus 2014

This month we have been working hard on graduate portraits for the Royal Welsh Collage of Music And Drama’s prospectus. It’s just gone to print and looks great. We shot former Royal Harpist, Catrin Finch, for the cover as well as a series of black and white portraits of recent graduates of the college in their working environments.

RWCMD magazine

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Food Photographer of the Year!

One of our photographers has been Highly Commeded for Food Photographer of the year 2013!

A portrait of Hayden Jones, a cauliflower farmer in Pembrokeshire, has been commended by the judges of the Pink Lady Food photographer of the year.

http://www.pinkladyfoodphotographeroftheyear.com

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© Ethos Photos

Legend Quincy Jones Jr.

We were commissioned to photograph American Music Legend Quincy Delight Jones Jr recently. He was receiving a fellowship degree and giving a Q and A session at the Royal Welsh College of Music and Drama and is best known for producing the Michael Jackson Album ‘Thriller”, “Of The Wall” and “Bad”, as well as  working with Frank Sinatra amongst others.

The aim was to maximise the clients relationship with Quincy Jones, by getting as much media coverage from his visit as possible. We were brought on board with our contacts and relationships with the national press with the brief to shoot a suitable image which we could then sell into the national newspapers.

We wanted to capture an image that reflected his true character as well as his jazz background and  music pedigree. From experience from similar shoots, we knew we’d have very little time with the star. The shot had to be set up before hand to maximise our time taking photographs, and we captured this portrait in under a minute.

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The photo ran in national papers the next day as well as the front page of the regional paper which secured the client the prestigious national coverage they desired. After it was published the phone didn’t stop ringing from international agencies wanting to syndicate/buy it.

Food Glorious Food!

One of the big jobs this year was producing the photography for the lifestyle consumer magazine of “The True Taste Awards”, a food award for Welsh producers and restaurants.

The job was incredibly varied and we literally had to photograph everything in the whole magazine there was no stock used.

This varied from portraits of producers, chefs, food trails, food festivals to full on studio food photography with prop and food stylists.

FOOD TRIPTYCH

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The guys over at “Escape to Design” did a great job on the design. The final result was great to see after many weeks of long hours, hard work and travel.

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The PDF looks good but the magazine seems more satisfying to look at, printed on un-coated stock (basically an uncoated matte card). The overall result is a very rustic feel in keeping with the style of the magazine and clients brand guidelines.

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