Ethos Photographers are a team of award winning photographers based in Wales, working throughout the UK specializing in people, location and food photography.

Tag: Advertising

Awards Nomination

We were pleased to learn this week that our photography for “Time for change” Wales Ad Camapign, has been shortlisted in the  “Best Communication” category in the Wales Council for Voluntary Action awards here at

http://www.wcva.org.uk/about-us/news/2013/12/innovative-and-green-charities-head-annual-awards-shortlist

Here are the images that made it all happen…

J9903 Time to Change 6 Sheet v3.indd

J9903 Time to Change 6 Sheet v3.indd

J9903 Time to Change 48 Sheets v3.indd

© Ethos Photos

 

Check out limegreentangerine’s website here at…

http://www.limegreentangerine.co.uk/

Advertisements

The Superheroes of Mental Health

This month we were commissioned to photograph “Time to Change Wales” advertising campaign for metal health awareness in Wales. The strap line was….

“You don’t have to be a superhero to talk about mental health. Be extraordinary by just being a friend.”

The client wanted the whole shoot in one location. After much searching we settled on Club Ifor Bach, a nightclub in Cardiff where we could build three different set environments – a cafe, living room and bar! Quite a challenge, one of the biggest being turning this chill out room into a living room.

13.09.10-Superhero-_MG_6953 BTS© Ethos Photos

With a lot of pre-production and some excellent work from prop stylist Angela and Paul our set builder we were able to turn a dark room in a nightclub club into a homely stylish living room.

13.09.10-Superhero 0282 1 flat with head

© Ethos Photos

Find out more at:        http://www.timetochangewales.org.uk/en/

Please head over to the time for change website and have a look at the great work the team is doing for mental health in Wales.

 

Check out limegreentangerine’s website here at…

http://www.limegreentangerine.co.uk/

“yes, I Bounce” Sunbounce reflectors

Anyone who knows or uses the Sunbounce reflectors will know their advertising campaign “yes, I Bounce”  where pro photographers show us different ways they use their reflector/sunswatter etc.

If you have never tried them they are great, no other reflector we have found yet has the same quality of light they really are a sun bounce as the name suggests

Screen shot 2014-01-06 at 16.11.00

© Ethos Photos

Well, we have found a new and inventive way of using them!  After nearly flying off many high mountains doing walking and climbing shoots, on a recent shoot at Bala Lake in North Wales we realised its original intended purpose – WIND SURFING!!! Ollie gave it a go!!

_OR_0255

© Ethos Photos

Campaign Retouching

© Ethos Photos

We’ve put together a short retouching video from a shoot we did a while ago to highlight the importance and scope creative retouching can add to a final image. The campaign was for Brains, a Welsh beer company based in Cardiff. It was used on 48 sheet billboards around Cardiff to launch and advertise their new lighter lager range Brains 45.

It was always going to be a complicated retouch, using four different frames in order to get the desired effect. One of the first obstacles was the client wanted a very specific van featured which unfortunately didint have any of the required branding on. Secondly an important element to the client was to feature the Millennium Stadium and after a recce we settled on one of the busiest roads in Cardiff, right next to the bus and train station and in center of the city!

The final retouch had to brand the van, turning it from white to red and then add the branding, include a different sky, light trails and some work lightening the stadium, but the final result speaks for itself.

45AD3:Layout 1© Ethos Photos

%d bloggers like this: